{"id":795,"date":"2022-07-28T07:00:50","date_gmt":"2022-07-28T07:00:50","guid":{"rendered":"https:\/\/istrazivaci.com\/"},"modified":"2026-01-14T00:12:33","modified_gmt":"2026-01-14T00:12:33","slug":"home-2","status":"publish","type":"page","link":"https:\/\/istrazivaci.com\/","title":{"rendered":"NASLOVNA"},"content":{"rendered":"\t\t
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OVLADAJTE
ISTRA\u017dIVANJIMA<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jednostavno. Do kraja.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Kome je namenjen ovaj sajt?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Ivana je studentkinja<\/strong><\/span> zavr\u0161ne godine fakulteta i prikuplja podatke za svoj diplomski rad. Uspe\u0161no je polo\u017eila Statistiku. Me\u0111utim, nema ideju \u0161ta da radi sa podacima koje \u0107e prikupiti. Ve\u0107 se dosta namu\u010dila dok je smislila pitanja koja treba da postavi. Gotovo sigurno \u0107e platiti nekome da joj obradi podatke. Pomalo joj je krivo, manje zbog toga to \u0161to \u0107e platiti, a vi\u0161e zbog toga \u0161to taj zadatak ne ume da uradi sama. Nada se bar da \u0107e se na odbrani diplomskog nekako sna\u0107i pa da ispadne da razume to \u0161to pri\u010da dok predstavlja rezultate istra\u017eivanja.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Milan je marketing menad\u017eer<\/strong><\/span>. Zaposleni u njegovom odeljenju, kao i eksterne agencije, \u010desto mu predstavljaju izve\u0161taje raznih istra\u017eivanja na osnovu kojih donosi odluke. Ponekada ima ose\u0107aj da bi njegovi zaposleni mogli, kada bi malo dublje poznavali istra\u017eivanja, da sa ve\u0107im razumevanjem iznose predloge, zadaju kvalitetnije zadatke agencijama ili \u010dak sami pronalaze dublje uvide u podacima koje poseduju.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Jana je mlada nau\u010dnica<\/strong><\/span>. \u017delela je da to postane \u010ditavog svog \u017eivota. Nedavno je po\u010dela da radi na fakultetu. Dobila je savet od jedne iskusnije osobe da joj je za pisanje nau\u010dnih radova najbolje da prona\u0111e neki model\/tehniku primenjen u nekom drugom nau\u010dnom radu koji bi joj bio uzor, a da potom prona\u0111e neku tre\u0107u osobu koja \u0107e to isto da primeni na njenim podacima. Ose\u0107a se pomalo frustritano i ne \u017eeli da se na takav na\u010din bavi naukom, ali sama ne zna odakle, ni kako da po\u010dne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u0160ta sve mo\u017eete prona\u0107i na ovom sajtu?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Evo samo nekih tema na koje mo\u017eete prona\u0107i odgovor – (namerno) nabrojanih proizvoljnim redosledom:<\/p>

  • Koliko ispitanika mi je potrebno za istra\u017eivanje? Kako da zaista do\u0111em do prostog slu\u010dajnog uzorka (ili bilo kog drugog tipa uzorka)?<\/li>
  • Koje analize treba da uradim kada preuzmem tu\u0111 upitnik? Kada se to radi? Kako da napravim dobar upitnik samostalno? Ili konstrui\u0161em skalu?<\/li>
  • Kako da proverim podatke pre obrade?<\/li>
  • Kada i kako da uradim test ANOVA (i mnoge druge)? Ili vi\u0161estruku regresiju?<\/li>
  • Kako korak po korak da primenim SEM? Kako da poredim grupe u njemu?<\/li>
  • Kako treba da izgleda jedna fokus grupa i dubinski intervju? \u0160ta jo\u0161 spada u kvalitativna istra\u017eivanja?<\/li>
  • Kako se analiziraju kvalitativni podaci u softveru?<\/li>
  • Na \u010demu se zasniva neuromarketing? Kako se u njemu obra\u0111uju podaci?<\/li>
  • \u0160ta je tehnika tajnog kupca?<\/li>
  • Koje sve varijante postoje u metodi posmatranja?<\/li>
  • Kako se ra\u010duna efekat eksperimenta? I kako dizajnirati eksperiment pretest-posttest sa kontrolnom grupom (ili neki drugi)?<\/li>
  • Kako da predstavim rezultate istra\u017eivanja?<\/li>
  • Kako da postavim problem istra\u017eivanja?<\/li>
  • Koje faze moje istra\u017eivanje mora da obuhvati?<\/li>
  • Gde sve mogu prona\u0107i sekundarne podatke?<\/li>
  • Da li je moje istra\u017eivanje zasnovano na pozitivizmu ili interpretivizmu?<\/li>
  • \u0160ta su formativni, a \u0161ta reflektivni konstrukti? \u0160ta da radim sa njima?<\/li><\/ul>

    Lista mo\u017ee da se nastavi u nedogled. Gotovo sve je ilustrovano primerima. Najslo\u017eenije stvari su prikazane korak ko porak na podacima iz baze koja vam je dostupna. Materijali su orijentisani na primere iz marketinga, ali ih bez problema mogu koristiti i svi ostali kojima su potrebna istra\u017eivanja.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Ko stoji iza ovog sajta?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Ovaj sajt sadr\u017ei delove jednog nesvakida\u0161njeg fakultetskog ud\u017ebenika <\/strong><\/span>\u010diji su se autori odlu\u010dili na neobi\u010dnu stvar<\/span><\/strong>.<\/p>

    U \u017eelji da ne zakopamo svoje talente, odlu\u010dili smo da ud\u017ebenik podelimo putem ovog sajta na jedan moderan i pristupa\u010dan na\u010din<\/span><\/strong>. Nema prodaje knjige, nema uslovljavanja da je neko mora imati. Samo veliko polje znanja i \u017eelja za komunikacijom i povezivanjem sa ljudima koji se interesuju u vezi sa ovladavanjem istra\u017eivanjima.<\/p>

    Mo\u017eemo povu\u0107i jednu paralelu. Kao \u0161to je dana\u0161nji \u010dovek<\/strong><\/span> izgubio vezu sa prirodom, njenim mirisima, ukusima i dodirom, zaboravio je, iz mnogih razloga, ono \u0161to je ose\u0107ao u detinjstvu \u2013 kako je privla\u010dno i uzbudljivo istra\u017eivanje<\/strong><\/span> ne\u010deg novog. Pa taj posao prepu\u0161ta nekom drugom<\/strong><\/span>.<\/p>

    Za\u0161to je to tako?<\/strong><\/span> Osnovni razlog, po na\u0161em mi\u0161ljenju, je \u0161to im niko nije pitko objasnio taj \u0161iroki, uzbudljiv i interesantan svet koji se krije iza istra\u017eivanja. S jedne strane, insistira se na teoriji bez njenog dovo\u0111enja u vezu sa onim \u0161to \u010dovek treba da zna da uradi<\/strong><\/span>. U\u010de se napamet formule koji se potom, uz ra\u010dunanje \u201epe\u0161ke\u201c, primenjuju na ispitima, memori\u0161e se teorijska pozadina svega, pamte i reprodukuju paradigme bitne za pisanje nau\u010dnog rada. Iza svega toga naj\u010de\u0161\u0107e ne ostane ni\u0161ta primenjlivo. S druge strane, tuma\u010de se\/obra\u0111uju\/odra\u0111uju pojedini tehni\u010dki aspekti istra\u017eivanja bez razumevanja<\/strong><\/span> za\u0161to se to radi, a nekada \u010dak ni \u0161ta se to zapravo primenjuje.<\/p>

    Re\u0161enje je, kao i uvek, u ravnote\u017ei<\/span> – <\/strong>predstaviti \u0161ta sve postoji u tom bogatom istra\u017eiva\u010dkom svetu, kada \u0161ta treba primenjivati i kako to \u010diniti. Pru\u017eiti, naravno, i teorijsku pozadinu, ali i prikazati do kraja njenu primenu u alatima koji se u svetu koriste. Jedan takav poku\u0161aj je i motivisao autore knjige na kojoj je ovaj sajt zasnovan <\/strong><\/span>da je napi\u0161u.<\/p>

    I sami smo pro\u0161li taj put<\/span>.<\/strong> Evo kako jedan od autora to opisuje: Pre 15-ak godina, kada sam otpo\u010dinjao da se bavim naukom, pri \u010ditanju jednog inostranog rada koji postepeno, argumentovano i tako lepo obrazla\u017ee svoju metodologiju, pomislio sam: \u201eBo\u017ee, kako ovi ljudi znaju kada \u0161ta treba da primene? Gde se to u\u010di?\u201c Mislio sam tada (a za svoju oblast u nekoj meri i bio u pravu) da na\u0161i autori takve radove ni ne pi\u0161u. A onda sam \u010duo da jedna na\u0161a starija koleginica koja nije statisti\u010dar zna SPSS. I pomislio: \u201ePa onda i mi to mo\u017eemo!\u201c. I polako, od privatnih \u010dasova kod statisti\u010darke koju je \u0161okiralo da ne \u017eelim da mi samo obradi podatke nego i da me nau\u010di kako to da radim u SPSS-u, preko osvajanja AMOS-a, SmartPLS-a, Stata-e, RQDA, SPM-a… pa sve do pisanja ud\u017ebenika o tim temama.\u00a0<\/p>

    Reakcije onih koji su taj ud\u017ebenik koristili do sada potvr\u0111uju da smo u svojoj nameri uspeli<\/strong><\/span>. Mo\u017eda je jedno od najve\u0107ih zadovoljstava u profesionalnoj sferi kada neko nakon kori\u0161\u0107enja materijala koje mu date odu\u0161evljeno isti\u010de: \u201eKona\u010dno mi je sve to postalo jasno!\u201c Ili kada oni iz poslovnog okru\u017eenja ka\u017eu: \u201eOvako ne\u0161to nam je falilo! Sad imam puno ideja gde to mogu da primenim i kako!\u201c<\/p>

    Nadamo se da \u0107e ovo biti dobar korak u misiji ovladavanja istra\u017eivanjima od osoba kojima je to potrebno. Da \u0107e u njima probuditi radoznalost, \u017ear i zadovoljstvo kada ovladaju onim \u0161to im se \u010dinilo dalekim. Otvoreni smo i za dalji kontak sa vama. Na\u0161i kontakt podaci su tu, saznajte vi\u0161e detalja o nama<\/strong> i slobodno nam se javite<\/strong><\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    OVLADAJTE ISTRA\u017dIVANJIMA Jednostavno. Do kraja. Kome je namenjen ovaj sajt? https:\/\/www.youtube.com\/watch?v=XHOmBV4js_E Ivana je studentkinja zavr\u0161ne godine fakulteta i prikuplja podatke za svoj diplomski rad. Uspe\u0161no je polo\u017eila Statistiku. Me\u0111utim, nema ideju \u0161ta da radi sa podacima koje \u0107e prikupiti. Ve\u0107 se dosta namu\u010dila dok je smislila pitanja koja treba da postavi. Gotovo sigurno \u0107e platiti […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-795","page","type-page","status-publish","hentry"],"blocksy_meta":{"page_title_panel":"","has_hero_section":"disabled","58992816d5c675b0d0188d8e03d74c2a":"","hero_section":"type-1","hero_elements":[{"id":"custom_title","enabled":true,"heading_tag":"h1","title":"Home"},{"id":"custom_description","enabled":true,"description_visibility":{"desktop":true,"tablet":true,"mobile":false}},{"id":"custom_meta","enabled":false,"meta_elements":[{"id":"author","enabled":true,"label":"By","has_author_avatar":"yes","avatar_size":25},{"id":"post_date","enabled":true,"label":"On","date_format_source":"default","date_format":"M j, Y"},{"id":"updated_date","enabled":false,"label":"On","date_format_source":"default","date_format":"M j, 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